Multi-Year Goal Announcement

United Way in Waukesha County Announces Strategic Multi-Year Goal to Raise $5 million and Recruit 500 Volunteers – “Strive for 5”

(September 24, 2012) – Waukesha, WI – With a new strategic plan completed in August, the United Way in Waukesha County volunteer and staff leadership are announcing a multi-year effort to achieve the highest annual campaign total of $5 million and recruit 500 volunteers to serve as readers, tutors, and mentors.  
Jayne Thoma, Executive Director at United Way in Waukesha County, shared the importance of these strategic goals for achievement by the end of the 2014 Annual Campaign effort.   “United Way in Waukesha County is an organization that quietly serves our community every day, improving the lives of thousands of local residents, and it is time for us to step up and boldly state our aspirations for giving and volunteering in our community”.  She added, “Let’s remember that our high point in raising financial resources was almost $4.9 million in 2008, so we are confident that we can set a higher standard for philanthropy in Waukesha County moving forward”.   
“The gift of time is just as valuable as financial resources, “stated Michelle DuBord, Director of Investor Relations at United Way.    United Way in Waukesha County is joining a national effort by its parent organization, United Way World Wide, to recruit one million volunteer readers, tutors and mentors to help students succeed.  “Volunteerism is a great way for community members to give back to their community and we see this initiative aligning specifically with our local Helping Kids Succeed Initiative and local partnerships with several youth serving organizations”, she added.
This year’s Annual Campaign is being chaired by Mike Erwin, President of Tailored Label Products.  Erwin has recruited 23 key community leaders (Annual Campaign Cabinet membership attached) who have been busy since May meeting with the Top 100 supporters of the campaign.  United Way Board President Paul Melnick states that “Our early discussions with CEO’s have provided us with a positive and solid foundation to begin this multi-year effort.  By the end of the 2012 campaign effort, we hope to have raised $4.5 million in this first year of our journey to $5 million.   Melnick added that “many of the supporting organizations are feeling optimistic about their business conditions and their potential to increase participation and resources”.  

For Additional Information Contact:

Jayne Thoma
Executive Director, United Way
(262) 547-8459

Michelle DuBord
Director of Investor Relations & Communications, United Way
(262) 547-8459

Paul Melnick, United Way in Waukesha County Board President
Chief Credit Officer, Marine Bank
(262) 695-4303